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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Charity indeed begins at home

2016-02-19

Description: KL News 2016 02 19 Rag Queen Tags: KL News 2016 02 19 Rag Queen
The winning duo: Stefan Lotter and Marzel van Zyl after being crowned Mr RAG and RAG Queen at the Brutal Fruit Coronation Ball. Photo: Sarel Greyling

Stefan Lotter and Marzel van Zyl were crowned Mr RAG and RAG Queen at the prestigious Brutal Fruit RAG Coronation Ball on 12 February 2016. For the last 10 months, these University of the Free State (UFS) students have been collecting funds for community projects in the Free State.

Capitalise on existing platforms

Although they are patrons of charitable organisations external to the university, Stefan and Marzel revised their strategy to prioritise the UFS. “Some students on campus struggle, and, because charity begins at home, we will try to help the No Student Hungry and Right to Learn campaigns,” said Stefan.

However, he will continue to support the Northern Free State Caregivers, a 24-hour nursing service for terminally ill patients, for which he collected R15 000. For her part, Marzel was able to collect more than R20 000 for the Free State Residential Care Centre, which houses mentally challenged adults, and also hosts a skills development programme. The Centre’s baking workshop had to discontinue due to a lack of funding, but Marzel hopes that her contributions will bring about its revival and sustenance.

Bringing home the money

The winning duo are expected to represent our university at Mr & Miss SA Campus South Africa 2016. According to Stefan, they plan “to push the RAG agenda there and bring money back home,” at this charity-based pageant.

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