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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Situation on the UFS Bloemfontein Campus under control after further disruptions
2016-02-23

State of our campuses #8

Further disruptions occurred on the Bloemfontein Campus of the UFS today after clashes between students on the campus last night. Members of the Public Order Policing had to disperse some students and the situation was stabilised in the early hours of the morning. No one was arrested and no major injuries occurred.

The clashes erupted last night after a group of protesters moved on to the field and disrupted a Varsity Cup rugby match that was already under way between the FNB Shimlas and the FNB Madibaz at Xerox Shimla Park. Subsequently the protesters were assaulted by some spectators who also ran on to the field.

Disruption continued this morning when students damaged some university property. Additional reinforcements from the South African Police Service were brought in to stabilise the campus. Some outsourced contract workers and students are still demonstrating outside the Main Gate of the campus on Nelson Mandela Avenue. The campus is relatively calm now and matters are under control.
The safety of students in residences on campus is the major concern for the senior leadership of the university and extra care is being taken to ensure their safety. In one case a residence had to be vacated and alternative accommodation was arranged for the students. The situation is under control in other residences. 

The Bloemfontein and South Campuses are closed from 23 to 24 February 2016 and no academic and administrative services are available.

Members of the university’s Protection Services and the South African Police Service are on the Bloemfontein Campus and are monitoring the situation closely.

A comprehensive investigation about the course of events that took place on the Bloemfontein Campus since yesterday morning continues.

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