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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Investigations into incidents on the Bloemfontein Campus: 22-26 February 2016

2016-03-16

Investigations underway into incidents relating to the Varsity Cup rugby match at Xerox Shimla Park and all other criminal acts occurring during protest action

The senior leadership of the University of the Free State (UFS) commissioned a number of investigations into incidents relating to the Varsity Cup rugby match at Xerox Shimla Park on 22 February 2016, as well as into acts of criminal conduct occurring throughout the protest action in the week of 22 to 26 February 2016.

These investigations include:

1. An independent commission led by senior officials in the judiciary. The enquiry will establish the events before and leading up to the match, the tragedy on the field itself, and events immediately afterwards as the crisis spread around the campus, including the incident at Vishuis Men’s Residence the same night.
2. An inquiry about disciplinary and criminal responsibility. This includes the responsibility of students, staff where applicable, and outsiders on campus before, during and after the match, and during the protest action in the week of 22 to 26 February 2016. This will enable the university to take action for disciplinary purposes and to enable the laying of charges with the South African Police Service (SAPS) in criminal cases.
3. Led by the core team of 2006 auditors who did the first study on the transformation of the UFS, an empirical account will be provided on how far, or not, the university has come since the first comprehensive study on the subject. This report in part addresses the charge from some students or student leaders that nothing has changed or that transformation has not happened at the UFS.

The UFS Council endorsed and gave its full support to the investigations during its quarterly meeting on 11 March 2016.

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