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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsies successfully host USSA Football Club Championships

2016-04-13

Kovsies and Tshwane University of Technology in action at the University Sport South Africa Football Club Championships.
Photo: Charl Devenish

All 30 teams fought fiercely for their positions at the University Sport South Africa (USSA) Football Club Championships 2015 Tournament, held at the University of the Free State. The tournament was meant to be hosted here in Bloemfontein last year, but was re-scheduled for 21-25 March 2016. The University of Pretoria became champions in the men’s section, while the women’s trophy found a home at the University of the Western Cape.

Of the15 institutions taking part in the men’s section, Kovsies emerged at number 11. Our women’s team took the number seven spot among the 14 contenders.

KovsieSoccer coach, Godfrey Tenoff, was impressed with the women’s team. “Our girls outperformed themselves, given that we had only 15 players when we started the tournament, and ended up with 10 who were intact. They were absolutely phenomenal. We never lost in the group matches. The strength of the group enabled us to qualify for the Varsity Football competition.”

On the other hand, the performance of the men’s team was less impressive. “It’s disappointing that we did not produce the kind of performance needed for big competitions, although we had the best team. We are number one in the SAB League, yet some players are lacking the big match temperament,” he said.

However, there is still hope for better scores. The forthcoming Vodacom Cup and the USSA Championships taking place later this year are an opportunity to improve.

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