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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Two Kovsies in SA Netball team for World Student Games
2016-04-18

Description: Lauren-Lee Read More Tags: Lauren-Lee Read More

Lauren-Lee Christians became the 12th Protea from the University of the Free State in 2015. She will play for the South African Universities Netball team in America during July.
Photo: SASPA

Two students from the University of the Free State (UFS), Lauren-Lee Christians and Karla Mostert, were selected for the South African Universities Netball team.

The team, with eight Proteas in its ranks, will be in action at the World Student Games in Miami, USA, from 13 to 17 July 2016.

Among the criteria for selection is that participants should not be older than 27 years in 2016, and they should have been students last year.

The South Africans, who came in second during the inaugural tournament in Cape Town four years ago, will be difficult to beat this time. A total of 12 countries will compete for the title of student champions.

Mostert part of previous successful team

Mostert was one of five Kovsies playing for this team in 2012, when South Africa lost 49-53 to Britain in the final. This came after the score was even at the end of regular play.

Mostert was also one of the two best players for the Proteas at the World Cup last year. Christians just missed out, and had to be content with being a non-travelling substitute after she became the 12th Protea of the UFS earlier in 2015.

Four from UFS in Cucsa squad

Meanwhile, four other of their teammates - Rieze Straeuli, Tanya Mostert, Kgomotso Mamburu, and Alicia Puren - were included in a provisional squad of 15 players to compete for the South African student team at the Cucsa Games (Southern African Student Games). This squad will soon be reduced to the 12 players who will represent their country in Bulawayo, Zimbabwe, from 1 to 6 August.

No Protea can be selected for this student team. A fifth Kovsie, the goal shooter, Dénielle van der Merwe, was also selected for the initial squad, but had to withdraw due to a serious leg injury.


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