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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS awards honorary doctorates during spring graduation ceremony

2004-09-20

The University of the Free State (UFS) will award three honorary doctorates this week during its spring graduation ceremony.

The graduation ceremony will take place on Wednesday 22 September 2004 and the honorary doctorates are Dr Calvin Seerveld (D Phil (hc), Prof YK Seedat (MD (hc) and Dr Mary Seely (D Sc (hc).

“The doctorates come from a wide spectrum of specialty fields and serve as proof of the UFS’s policy to give recognition to people who stand out and make a difference,” says Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Dr Calvin Seerveld (D Phil (hc) will receive an honorary doctorate for his academic leadership at the Institute for Christian Studies in Toronto and the wide international recognition he has received throughout his career in various subject areas, eg philosophical aesthesia, the theory of art, the methodology of the description of the history of art and continental philosophy.

Prof YK Seedat (MD (hc) will receive an honorary doctorate for his extraordinary contribution to medicine in South Africa. His research in the field of hypertension in blacks received international recognition and significantly contributed to the understanding of the pathophysiology of this condition.

In the mid-eighties Prof Seedat was instrumental in supporting the bid from the Faculty of Medicine at the University of the Orange Free State (UOFS) to host the first Colleges of Medicine of South Africa examination in Bloemfontein. This started a tradition that is still being maintained. Prof Seedat is a researcher at the Faculty of Health Sciences at the University of Kwa-Zulu Natal.

The Executive Director of the Desert Research Foundation of Namibia, Dr Mary Seely (D Sc (hc)), will be honored for the impact she has made on the development of environmental management in the drier parts of the southern African subcontinent. Though her research has been concentrated in Namibia, she has affected the professional lives of large numbers of ecologists, environmental scientists and environmental managers.

According to Prof Fourie the three doctorates form part of the greater group of 18 who will be honored by the UFS during its centenary year. The last group will be receiving their honorary doctorates in October 2004.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
20 September 2004

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