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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS graduates encouraged to continue their legacy
2016-04-25

Description: Autumn graduation 2016 Tags: Autumn graduation 2016

A total of 3681 qualifications, from seven different faculties, were conferred between 12 to 15 April 2016 at the University of the Free State Autumn Graduations on the Bloemfontein Campus.
Photo: Evert Kleynhans

Photo Gallery
Graduation Video Clip 

“You cannot let your legacy stop here. Use your qualifications to change the life of others.”

This was the call from Dr Muavia Gallie, a guest speaker at one of the Autumn Graduations on the Bloemfontein Campus of the University of the Free State (UFS). He is a School-Turnaround strategist and educational activist.

He was the speaker on 12 April 2016 at the Faculty of Education graduation ceremony in the Callie Human Centre. According to Dr Gallie and other speakers at the graduations, graduates need to use their qualifications for the good of South Africa.

A diverse group of graduates

A total of 3681 qualifications were conferred in seven faculties between 12 and 15 April 2016, the week of ceremonies comprising eight sessions. It was four days of festivities with friends and families gathering to celebrate with graduates.

The large number of graduates consisted of a diverse group. According to Dr Khotso Mokhele, Chancellor of the UFS, the group passing with distinctions was also much more diverse than in past years, especially in the number of female students.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, said graduation ceremonies remain the most special days on the UFS calendar.

A total of 22 students from the Center for Universal Access and Disability Support also graduated during the week.

Work for next generation

Sello Hatang, the speaker on 12 April 2016 at the Faculties of Health Sciences, Law, and Theology ceremony, echoed Dr Gallie’s sentiments; “As you leave this university, your work begins for the next generation; to serve the people you care about in any way possible,” said Hatang, the Chief Executive of the Nelson Mandela Foundation.

Other speakers included Dawie Roodt, the most referenced economist in the media in 2015, at the ceremony of the Faculty of Economic and Management Sciences on 14 April 2016. The speaker on 15 April 2016 at the ceremony of the Faculty of Humanities was Nikiwe Bikitsha, one of South Africa’s leading journalists and broadcasters.

Achievers

In the Faculty of Natural and Agricultural Sciences, Madri Brink (Baccalaureus Scientiae Agriculture) received a Senate Medal for the best four-year Baccalaureus degree, while Kyla Hayter (Baccalaureus Scientiae Honores) won the Senate Medal for the best Honours student at the UFS. Willem Carel Brink from the Faculty of Humanities received a Senate Medal for the best three-year Baccalaureus Degree.

Deans’ medals awarded by the UFS.

Also see videos of the respective guest speakers:
Dr Muavia Gallie
Sello Hatang
Dawie Roodt
Nikiwe Bikitsha

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