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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Harmony contributes to Right to Learn campaign

2016-04-28

Harmony, a residence on the Bloemfontein Campus of the University of the Free State, recently made a contribution to the Right to Learn campaign. From left is: Tiisetso Magampe, Residence Assistant Finance at Harmony, Pulane Malefane, Harmony Residence Head, Sikhulekile (SK) Luwaca, Student Representative Council (SRC) Associations, and Johan Diedericks, Harmony SRC Guardian. Photo: Palesa Matsolo.

Harmony, a residence of the University of the Free State (UFS), recently used a breakfast for academic achievement to also make a contribution to the Right to Learn Campaign. The first-year residence on the Bloemfontein Campus of the UFS donated R6 300 to the campaign, which was started in response to the dire need for financial relief for academically deserving students from underprivileged backgrounds.

On 9 April 2016, the event was concluded with a Right to Learn poem and the handover of a cheque to the Student Representative Council (SRC) towards the campaign. The SRC launched the Right to Learn campaign on 30 October 2015 as a supplementary initiative to the #FeesMustFall movement. The proceeds will be channelled towards reducing the number of students who will face de-registration in 2016, to the SRC textbook bursary, and to food bursaries.

According to Pulane Malefane, Head of Harmony Residence, the breakfast was held to celebrate the academic achievements of the residence. Harmony prides itself on academic excellence, and instils this value into its first years at the beginning of the year.

The best academic achievers were recognised, according to their performance during matric. This was done in order to encourage the students to keep on excelling at university.

Harmony also acknowledged its student leaders motivating the first–year students.

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