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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Drama students awarded National Arts Council bursaries

2016-05-04

The National Arts Council (NAC) has awarded R100 000 to 10 Drama students at the University of the Free State (UFS). Eight years after its establishment in 2005, the NAC has partnered our university in funding academically-deserving students needing assistance with tuition. To date, our undergraduate students have benefitted from more than R800 000.

Prof Nico Luwes, Head of the Department of Drama and Theatre Arts, who applies to the NAC at the end of each year on behalf of students, welcomes the funds: “Quite a lot of our students would not have been able to complete their studies without assistance from the bursary scheme.”

As a result of this financial injection, South African schools also gain. “Some students then enrol for a higher education diploma, and they then teach Arts and Culture at schools. Hence, there is a whole new generation of Arts and Culture teachers who are now entering the school system,” said Prof Luwes.

Mbuyiselo Nqodi, a second-year BA Drama and Theatre Arts student, would not have been able to enrol at the university in 2015, had it not been for the NAC. “Without the bursary, I would not have been admitted into the university. It helped a lot because R10 000 can go a long way.”

Pursuing its mandate to support and develop South Africa’s arts, culture and heritage sector, the NAC awarded 117 bursaries to arts students and tertiary institutions for the year. A total of R5 million has been allocated for 2016, a 10% increase on the previous financial year.

According to the NAC Chief Executive Officer, Rosemary Mangope, one of the aims of the NAC is to provide support to students who will contribute to the arts and culture industry in a meaningful and sustainable manner.

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