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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof Jonathan Jansen steps down as UFS Vice-Chancellor and Rector

2016-05-16

Statement by Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS (pdf)

Statement by Judge Ian van der Merwe, Chairperson: UFS Council

Prof Jonathan Jansen will step down as Vice-Chancellor and Rector of the University of the Free State (UFS) on 31 August 2016.

He will take up an invitation as a Fellow at the Center for Advanced Studies in the Behavioral Sciences at Stanford University in the USA in September 2016. The fellowship, which was awarded to him earlier this year, is an opportunity for him to further advance his career as an internationally renowned academic in education. Prof Jansen’s departure is a great loss for the university, but the Council accepts his decision to step down and pursue his academic career as well as other opportunities.

The Council is grateful for the vision and the inspirational leadership that Prof Jansen provided during his tenure at the UFS. He has led the university through difficult and complex times – from after the Reitz incident up until the recent student protest actions. He brought stability and respect for the university – nationally as well as internationally.

The Council appreciates Prof Jansen’s drive to further the academic performance and transformation of the UFS. To this end he was instrumental in the improvement of student success and graduation rates, the increase in the percentage of academic staff with doctoral qualifications, the increase in research outputs, the growth in staff diversity, and the growth in third-stream income.

Furthermore, Prof Jansen played a significant part in developing the UFS as a place where the embrace of diversity and the integration of the university provide a backdrop for academic excellence. Under his leadership, the UFS made great strides in fulfilling its social responsibility to serve the community. He was the right leader at the right time for the university.

On behalf of the Council and the entire university community, I thank him for his contributions as a capable, energetic and dedicated leader and wish him the best for his future.

Prof Jansen was appointed as Vice-Chancellor and Rector on 1 July 2009 and his term of office was extended for another five years by the Council on 1 July 2014.

In the event that the position is not filled by the end of August 2016, Prof Nicky Morgan, current Vice-Rector: Operations at the UFS, will act as Vice-Chancellor and Rector. The Council will shortly start the process to appoint a successor through a national and international search.

Released by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422/2707 or +27(0)83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27(0)51 444 6393

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