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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Faculty of Theology hosts expert on African Traditional Religion (ATR)

2016-05-20

Dr Nokuzola Mndende, Prof Fanie Snyman (Dean of the Faculty of Theology), and Dr Luvuyo Ntombana (Department Head: Religion Studies)

Dr Nokuzola Mndende, an acclaimed theologian, researcher, and practitioner of African Traditional Religion (ATR), is often called upon in the media to offer her expert opinion or participate in interfaith panel discussions. Thanks to an initiative from the postgraduate diploma class in the Faculty of Theology and the efforts of Dr Luvuyo Ntombana (Department Head: Religion Studies; Faculty of Theology), Dr Mndende accepted an invitation to present her paper, “From the periphery to the centre: African Traditional Religion in a democratic state”, on the Bloemfontein Campus of the University of the Free State (UFS). In his opening remarks, Dr Ntombana stated that he was heartened by his students’ desire to be “co-workers in knowledge production” by engaging with Dr Mndende.

Dr Mndende’s contention is that African Traditional Religion (ATR) was suppressed throughout colonial times, and, despite a 22-year-old democracy, continues to be moved to “beyond the periphery” by what she terms “spiritual subsets”; those who strive to amalgamate their African Traditional Religion rituals with the practices of Christianity. Quoting statistics from a 1995 survey by the SABC, she stated that ATR is a minority in its birthplace (with only 5% representation), and posed the question: “If ATR is a minority in its place of birth, where is it a majority?” Her presentation put forward the need to study and interpret ATR introspectively, but acknowledged that more “homework” would be needed in this regard.

Dr Mndende thanked the university, Dr Ntombana, and the Dean of the Faculty of Theology, Prof Fanie Snyman, for inviting her, and expressed a desire for the relationship with the UFS to continue.

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