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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Trauma, Forgiveness, and Reconciliation Studies attracts global attention

2016-06-27

Description: Lerato Machetela Tags: Lerato Machetela

Lerato Machetela is on her way to
Ghent University in Belgium where
she will spend 10 months working
alongside experts in the field of
historical trauma.
Photo: Eugene Seegers

Research excellence is one of the major driving forces at the core of the University of the Free State (UFS). This striving for academic distinction has found embodiment within Trauma, Forgiveness, and Reconciliation (TFR) Studies. Headed by Research Fellow and Senior Research Professor Pumla Gobodo-Madikizela, the research unit is raking in achievements consistently.

Cornell University Distinguished African Scholar Award
Leading by example, Prof Gobodo-Madikizela received the prestigious 2016 Distinguished African Scholar Award from Cornell University recently. Being honoured with this award affirms an unusual depth of knowledge and experience in a field related to the recipient’s own work. Through this award, Prof Gobodo-Madikizela is now also affiliated with the Institute for African Development and the Psychology Department at Cornell University.

Ghent University fellowship in historical trauma
Another member of TFR has caught international attention. Lerato Machetela – a PhD student at the research unit – received an invitation from scholars at Ghent University in Belgium. Machetela will leave in September, where she will spend ten months in Ghent with experts in the field of historical trauma. She will be affiliated to their university’s Cultural Memory Studies Initiative and the Psychology Department. When Machetela submitted her PhD proposal on transgenerational transmisison of trauma among the youth in Jagersfontein to the UFS Psychology Department panel, “it was hailed as a unique project, and a first for the department,” Prof Gobodo-Madikizela says.

Description: Naleli Morojele Tags: Naleli Morojele

Naleli Morojele conducting the research
in Rwanda that has formed the basis of
her new book, Women Political Leaders
in Rwanda and South Africa: Narratives
of Triumph and Loss.

Book explores triumph and loss of female political leaders
TFR cultivates thriving authors actively, the latest being Naleli Morojele, who is pursuing a PhD in the field of Political Studies. Soon, Morojele will be launching her book, Women Political Leaders in Rwanda and South Africa: Narratives of Triumph and Loss. Through the stories of significant female Rwandan and South African leaders, the reader gains insight into these women’s early-life experiences, struggles, and successes. Perhaps even more pertinently, Morojele’s book also exposes the ways in which gender inequality still works to smother their roles as citizens and politicians.

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