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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Largest group on African continent introduced to Sign Language
2016-07-05

Description: z UFS101 SASL Tags: z UFS101 SASL

The introduction of basic Sign Language
as part of the UFS101 course was a great
success. From left are Susan Lombaard,
Annemarie le Roux, Tshisikhawe Dzivhani
(all from the Department of South African
Sign Language), and Lauren Oosthuizen
(UFS101).
Photo: Leonie Bolleurs

As a result of a new initiative at the University of the Free State (UFS), the largest group of students on the African continent took part in a first-year seminar which included Sign Language.

A total of 5400 students on the Bloemfontein Campus and 1000 on Qwaqwa Campus were taught basic Sign Language by Susan Lombaard, Acting Head of the Department of South African Sign Language, and her team members, Tshisikhawe Dzivhani, Annemarie le Roux, and Nicolene de Klerk.

It forms part of the UFS101 module presented to all first-year students. The initiative, begun in the first semester of 2016, will form part of UFS101 in future and was met with an overwhelmingly positive response.

Three segments of course

Sign Language was taught in three segments and positioned as large-class learning experiences in the Callie Human Centre (Bloemfontein Campus) and the Nelson Mandela Hall (Qwaqwa Campus). Students were taught about deaf culture, Sign Language theory, as well as how to sign their names, exchange pleasantries, and have a basic conversation.

A valuable skill to have

“It (the Sign Language experience) was very interesting and helpful,” said one of the students. “It is important to have the ability to communicate with all sorts of people, and to be able to help them in a crisis”. According to another, it sparked an interest in Sign Language. “It is a skill I will continue to use and try to learn more from it,” said a third.

Lombaard – in collaboration with the UFS101 team – will be presenting a paper related to this achievement at the DeafNet Africa Conference in Johannesburg, from 26 to 30 September 2016.

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