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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Dr Cawood awarded prestigious British Academy Newton Advanced Fellowship

2016-08-02

“I am absolutely thrilled to be associated with such esteemed organisations as the Newton Fund and the British Academy.” This is what Dr Stephanie Cawood, from the Centre for Africa Studies (CAS) at the University of the Free State (UFS), had to say on being awarded a prestigious British Academy Newton Advanced Fellowship. It is part of the United Kingdom’s (UK) Official Development Assistance (ODA).

Grant will assist research on the meaning of museums, monuments, spaces, and discourse

She received a grant of £62,904 (R 1,177,949.35), that will enable her to conduct research that will compare how liberation struggles have been memorialised in South Africa and Uganda. The focus will be on museums, monuments, spaces, and discourse.

The idea is to analyse the relationship between memory, space, and power, said Dr Cawood. The project will run over three years, and will involve comparative fieldwork between liberation movements in South Africa and Uganda. Dr Johnathan Fisher from the International Development Department at the University of Birmingham will be Dr Cawood’s research partner. “Building a research network between the institutions involved is an important aspect of this research,” said Dr Cawood.

Fellowship will enhance international footprint and collaboration

“I believe it will contribute significantly to my intellectual engagement, career advancement, and international footprint”.

“I believe it will contribute significantly to my
intellectual engagement, career advancement,
and international footprint”

The award also has the potential to further relations at a broader level between the UFS and the University of Birmingham. It will also strengthen a collaborative relationship between the CAS and International Development Department.

The British Academy is the UK’s national body for championing the humanities and social sciences, and counts many world-leading scholars and researchers among its ranks.

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