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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Africa’s lost voice during the Second World War echoes throughout book

2016-08-24

Description: Second World War book launch Tags: Second World War book launch

Prof Judith Byfield and Prof Heidi Hudson at the
book launch of Africa and Second World War at the
UFS Sasol Library.
Photo: Rulanzen Martin

If you pick up any historical record on the Second World War, you would see that, to a large extent, Africa has been missing from the history pages until now.

Africa and the Second World War (WW II) is a book edited by Prof Carolyn Brown from Rutgers University and Prof Judith Byfield from Cornell University in the United States. The book is the outcome of various papers presented during a workshop at Rutgers University and at a conference on WWII hosted at Cornell University.

The co-editors of the book were invited by Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), to launch the book at the UFS. The Centre for Africa Studies at the university, in collaboration with the UFS Sasol Library, presented the launch on Tuesday 16 August 2016.

Bestowing honour upon Africa’s role during WW II
Many people do not know that WW II started in Ethiopia with the Italian Invasion. This is generally omitted from discussions or complete histories of WW II. The present book explores the experiences of male and female combatants, peasant producers, women traders, missionaries, and sex workers during the war. “Many people are not aware that Africa produced most of the mineral and agricultural during the war,” said Prof Brown.

Book to reach a greater audience for discussion
The co-editors hope that the book reaches people who teach WW II history, as many talk about only the nationalist movements. “The opening of the book also talks about the importance of South Africa during WW II,” said Prof Byfield. The authors hope that people will read the book to start thinking comparatively about the war.

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