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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

New Dean of Student Affairs appointed

2016-08-23

Description: Pura Mgolombane Tags: Pura Mgolombane

Pura Mgolombane, newly-appointed
Dean of Student Affairs at the
University of the Free State.
Photo: Charl Devenish

“Students must always remember that people are human beings before any other identity they may embody.”

This is the message to the students of the UFS campuses from Pura Mgolombane, newly-appointed Dean of Student Affairs at the University of the Free State (UFS) in August 2016. He has replaced Cornelia Faasen, who acted as Dean from December 2014 to July 2016.

Being part of the Kovsie community
Previously, he was part of the Kovsie family as Assistant Dean of Student Life and Leadership (2011-2013). Before that, he was the Diversity, Ethics, and Social Justice Manager at the University of the Witwatersrand from August 2013 to July 2016. Mgolombane said he is most excited to “observe and experience an inclusive culture” at the university.

“I am looking forward to being part of a team that creates sufficient conditions for every member of the Kovsie community to feel that they belong here; from Qwaqwa campus, to South campus, to Bloemfontein campus.”

Making sure humanity comes first
His primary focus will be “to create Humanising Student Lived Experiences”. I want to create conditions where students feel that their humanity matters, because it is in such conditions that students are likely to excel academically,” he said.

These conditions will be created through the introduction of programmes and activities known as pedagogies, namely the humanising pedagogy and the pedagogy of discomfort. “All of these pedagogies and frameworks will be contained and further clarified in the Dean of Student Affairs Strategy which will be finalised no later than December 2016.”

Overcoming challenges faced by students
Regarding the challenges facing UFS students, Mgolombane said that “it is only when all out humanity is affirmed that we are likely to find lasting peace.

“Those who are in power or privileged positions have a responsibility to be in solidarity with the marginalised groups in pursuit of Social Justice.”

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