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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

‘Captivating, powerful’ exhibition debuts at UFS
2016-08-29

Description: Sue Williamson exibition Tags: Sue Williamson exibition

Sue Williamson, What is this thing called freedom?, 2016 (two-channel video, 19min 25s)

A new exhibition by internationally-recognised artist, Sue Williamson, entitled No More Fairytales, was launched in the Johannes Stegmann Gallery on the Bloemfontein Campus of the University of the Free State (UFS) on 18 August 2016. The exhibition takes the audience on an exploration into the long-term effects of South Africa’s violent past.

No More Fairytales features two new video works. In It’s a pleasure to meet you, Candice Mama and Siyah Mgoduka—whose fathers were killed by Eugene de Kock—talk about living with loss, holding, on, and letting go. The other video, What is this thing called freedom?, draws the audience into a conversation between three generations of women in the Siwani family, who talk about the humiliations of apartheid, student unrest in the 1980s, and the recent #FeesMustFall protests.

“It’s all about opening up conversations.”

Both of these works have already been invited to participate in international exhibitions, the first of which, Un Autre Continent, opens in Le Havre, France, in September 2016. The videos will appear in 2017 in Without Drums and Trumpets—100 Years of War, also in France. The exhibition will run until 16 September 2016 at the UFS.

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Sue Williamson, It's a pleasure to meet you, 2016 (two-channel video, 25min)

“There is such an energy to this large piece of work; there is something captivating, something powerful about its vibrancy,” said Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS. The series was commissioned by Prof Gobodo-Madikizela as part of the project, ‘Trauma, Memory and Representations of the Past: Transforming Scholarship in the Humanities and the Arts’. The five-year research project is funded by the Andrew W. Mellon Foundation through a grant of R10 million.

The launch of the exhibition was followed the next morning by an insightful dialogue session between Prof Gobodo-Madikizela, Mama, Mgoduka, Williamson, and the audience. “It’s all about opening up conversations and trying to bring out things that have been so painful and so hurtful in this country,” Williamson said.

 

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