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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Conversations of the untold tales of apartheid
2016-08-30

Description: Conversations of the untold tales of apartheid Tags: Conversations of the untold tales of apartheid

Prof Pumla Gobodo-Madikizela leading a dialogue
held at the Johannes Stegmann Art Gallery with
guest speakers, Candice Mama, Siyah Mgoduka,
and Sue Williamson.
Photo: Johan Roux

The Vice-Chancellor’s Lecture Series on Trauma, Memory and Representations of the Past in  the Unit for Trauma, Forgiveness and Reconciliation Studies at the University of the Free State (UFS) hosted a dialogue between students and guest speakers, Sue Williamson, Candice Mama, and Siyah Mgoduka at the Johannes Stegmann Art Gallery on the Bloemfontein campus.

The conversation, led by Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS, touched on students’ direct historical trauma and memory experiences, allowing them to share their contribution to transformation.

Mama and Mgoduka shared their personal experience of how the negative impact apartheid’s fatal events consumed their everyday life. Both their fathers were killed by the apartheid assassin, Eugene de Kock, whom they have met and with whom they have since been reconciled.  Reflecting on this historical memory, both of them agree that meeting their fathers’ killer has changed their lives.

“Forgiveness is a personal journey one
takes in order to let go of bitterness and hate.” 

“Before meeting De Kock, I was bitter, angry, and full of hatred towards him. After that meeting, I became a better person and more engaged, and stopped stereotyping white people,” says Mama.

Mgoduka says, “Forgiveness alone will not work. There needs to be an interest in each other as black and white.”

The dialogue followed the launch of Williamson’s art exhibition, No More Fairytales, held at the Johannes Stegmann Gallery on 18 August 2016. Through a series of interactive pieces, the artwork captures events that led to the role of the Truth and Reconciliation Commission (TRC).

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