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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

FASSET students on South Campus urged to ‘position themselves for success’

2016-08-31

Description: FASSET prize-giving Tags: FASSET prize-giving

Boniswa Segoe with Tshegofatso Setilo at the FASSET
prize-giving. Boniswa received two separate accolades
on the day for her academic achievements.
Photo: Charl Devenish

On 12 August 2016, 125 FASSET-funded students on South Campus were rewarded for their first-semester efforts during a ceremony “to celebrate hard work, dedication, and excellence”, according to Lerato Sekonyela, who chaired the event. FASSET is the Finance and Accounting Services Sector Education and Training Authority. This sector is the largest employer of people with financial skills. “One of FASSET’s many objectives is to develop the competence of employees, resulting not only in an incredible level of training , but also in an improvement in the quality of life for many,” according to Tshegofatso Setilo, Manager: University Preparation Programme at the South Campus.

Jean Grundling, Academic Head at South Campus, welcomed students, as well as the guests, tutors, and facilitators present, saying, “This is a milestone in your learning journey.” Quoting the words of Nelson Mandela, “A good head and good heart are always a formidable combination”, Grundling added, “Never stop learning, but also look at the compassion in your hearts.”

Tania Lee, projects director at FASSET, explained how funding is obtained from the financial sector. Ms Lee also expanded on the various projects FASSET is undertaking; from the lowest level, where schoolchildren are provided adequate career guidance, through TVET support by means of learnerships, to a full bursary scheme planned for next year.

Ms Lee advised: “Position yourself for success.” Using an analogy from an athletics event at the recent Rio Olympic Games, she exhorted students to take up a position like a runner in a relay race, poised and ready to sprint off after receiving the baton. She urged: “Aspire to become the heroes for our country.”

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