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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University of Leeds professor an inspiration

2016-09-19

Description: Academic Conversation Tags: Academic Conversation

Prof Shirley Anne Tate, Associate Professor
at the University of Leeds; Eddie de Wet and
Emme-Lancia Faro, both from Student
Communities; Pura Mgolombane, Dean of
Student Affairs; and Dr WP Wahl, Assistant
Director of Student Communities.
Photo: Qhamani Tshazi

Prof Shirley Anne Tate from the University of Leeds in the United Kingdom inspired students at the second Academic Conversation held at the University of the Free State on the Bloemfontein Campus.

“Academics such as Prof Tate play a vital role in building bridges between students with high demands of ‘transformation’ and university managements that struggle to meet students halfway.”

These were the words of Jani Swart, current Primaria of Welwitschia residence, who attended the dialogue session. She said, however, she wished that more students had the opportunity and willingness to be guided by Prof Tate.

Prof Tate is an Associate Professor in Race and Culture at the Centre for Ethnicity and Racism Studies, School of Sociology and Social Policy at the University of Leeds. She is also a visiting Professor and Research Fellow at the Institute for Reconciliation and Social Justice at UFS.

Professor Tate captivated the students when she addressed them on the topic of Wellbeing in Higher Education Institutions.

The Academic Conversation was hosted by the Office of Student Affairs on 1 August 2016.

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