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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof Solomon appointed to board of flagship journal of UNECA

2016-10-06

Description: Prof Hussein Solomon UNECA Tags: Prof Hussein Solomon UNECA

Prof Hussein Solomon, member of the Editorial
Board of the Afro-Arab Social and Economic
Review. He is also the author of Islamic State
and the Coming Global Confrontation.
Photo: Charl Devenish

“I cannot say I worked towards it – I just did my work, and I guess someone noticed.” These are the words of Prof Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS), who was recently appointed to the Editorial Board of the Afro-Arab Social and Economic Review.

On an editorial board with people he quoted
This is the flagship journal of the United Nations Economic Commission for Africa (UNECA). The mandate of the Economic Commission for Africa (ECA) is to promote the economic and social development of the states which are regarded as members of the United Nations (UN). Prof Solomon says the board consists of people that he used to quote when he was a student, and to serve alongside them is a privilege.

Book launched in Greece, Japan, and Indonesia
His book, Islamic State and the Coming Global Confrontation, was earlier published by Palgrave Macmillan in London and launched in Greece, Japan, and Indonesia in June and July 2016 respectively. It analyses the origins and organisational structure of the Islamic State (IS), ans examines its military triumphs and success in securing new recruits via social media.

Exploit of IS vulnerabilities to combat organisation
Prof Solomon says the IS makes use of the winning hearts and mind (WHAM) principle where they earn the trust of residents by providing basic services, and the only solution we have is to “exploit the Islamic State’s vulnerabilities and to highlight their atrocities.”

He mentions that a lot needs to be done to overcome the IS. It is vital to have boots on the ground and an acceptance that countries will splinter. An overarching strategy needs to be in place which allows for regional variations, good governance, and the countering of extremism.

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