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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Symbolism and naming in spotlight at NSSA conference

2016-10-06

Description: NSSA LN Read More Tags: NSSA LN Read More

From the left, front: Prof Nhlanhla Mathonsi,
President of the NSSA, and Prof Thenjiwe Meyiwa,
Registrar at DUT.
Left, back (from the UFS): Prof Peter Raper,
Research Fellow at the ULFE and executive
member of the scientific council and paper
selection committee, Prof Theodorus du Plessis,
Director of the Unit for Language Facilitation
and Empowerment, and JC van der Merwe,
acting Director of the Institute for
Reconciliation and Social Justice.
Photo: Supplied

The 19th Names Society of Southern Africa (NSSA) International Conference saw delegates from around the world make their way to the University of the Free State (UFS) Bloemfontein Campus to study names as well as naming systems.

The conference took place from 20 to 22 September and was organised by the Unit for Language Facilitation and Empowerment (ULFE) at the UFS, alongside the NSSA. Delegates from South Africa, Lesotho, Zimbabwe, Zambia, Germany, and Taiwan attended.

The NSSA is a society dedicated to the study of names, naming, and naming systems. Members of the society come from a variety of disciplines, but all share an interest in names and their meaning.

Symbolism and naming in public sphere

The topic of this year’s conference was Symbolism and Instrumentality in Naming with categories of research which included anthroponyms, geographical names, names in history, literary onomastics, brand names, and politics of naming in a public sphere.

Issue of gender in naming systems

Keynote speakers included Prof Thenjiwe Meyiwa, Registrar at the Durban University of Technology (DUT), and Prof Peter Raper, Professor Extraordinaire at the UFS, Research Fellow at the ULFE, and executive member of the scientific council and paper selection committee.

In her address entitled, Naming is to gender as gender is to naming: Emerging Onomastics Scholarship, Prof Meyiwa noted that analysing names using gender enquiry is a potentially useful tool for identifying various communities’ values, belief systems, and perceptions as it relates to sexes.

“The talk called for the development of what I refer to as ‘feminist onomastics theory and research practice,’ which should primarily seek to bring about change and/or reimagine onomastics research."

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