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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Valour inspires book on community protests
2016-10-18

Description: Dr Matebesi book cover Tags: Dr Matebesi book cover

The cover of Dr Sethulego Matebesi’s
book, Civil strife against local governance:
Dynamics of community protests in
contemporary South Africa, that will be
released on 1 November 2016.
Photo: Supplied

Two significant political events: the murder of an unarmed protester, and school children forced out of school sparked the idea to write a book on community protests.
The book, Civil strife against local governance: Dynamics of community protests in contemporary South Africa, by Dr Sethulego Matebesi, gives an academic account of service delivery protests in South Africa.

Research address protests in different communities
“The focus of my book is on community protests directed against municipalities in both predominantly black and white communities,” Dr Matebesi, senior lecturer in the Department of Sociology at the University of the Free State, said. The funding for the book was received from the National Research Foundation and the Erasmus Mundus EU-Saturn Scholarship.

Informs literature on service delivery protests

The struggle against municipalities reaches across geographic and demographic boundaries, but the violent turn of protests in black communities in contrast to white communities has become somewhat of a hegemonic account by scholars. “The book connects the critical issue of community protests with the equally precarious issue of political trust in local government,” Dr Matebesi said. Case studies in the book are indicative of significant shifts in community protest – thus making it timely. Dr Matebesi said: “The book informs the growing literature on community protests and also fills an empirical void by including protesters in residents’ associations.”

“The book is a personal milestone and
the single greatest return on the
sacrifices made over the past 4 years.”





Personal milestone worth the sacrifice
Research was conducted between 2012 and 2015, whereby two case study sites were selected in four provinces to account the different tactics used. “The book is a personal milestone and the single greatest return on the sacrifices made over the past four years,” Dr Matebesi said.

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