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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Plant researcher receives prestigious Grain SA award

2016-10-21

Prof Zakkie Pretorius from the UFS Department
of Plant Sciences with Andries Theron,
vice-chairman of Grain SA. Theron presented
the award to Prof Pretorius at Grain SA’s a
nnual gala event, which was held in Midrand
this year.
Photo (read more): Supplied
Photo (spotlight): Charl Devenish

A researcher in the Department of Plant Sciences at the University of the Free State (UFS), Prof Zakkie Pretorius, received the prestigious Grain Producer of the Year Inspiration Award during the annual gala event of Grain SA. Grain SA provides strategic commodity support and services to South African grain producers to assist in the sustainability of the sector.

This award is presented to individuals or organisations in appreciation of excellent contributions to the grain industry. These individuals have also achieved extraordinary results in their respective fields.

Research in the interest of food security
Prof Pretorius has been involved in research on plant diseases and food crops for the past 38 years. His research focus, rust diseases in crops, is especially important for food security.

According to Prof Pretorius, who collaborates with an extensive network of specialist colleagues, his research covers a variety of topics including rust race identification, the discovery of new resistance genes, characterisation of resistance expression in plants, and the mapping of genes. His focus is not only on wheat, but he also researches rust diseases in oats, barley, maize, dry beans, lentils, sunflowers, and soybeans.

Breeding of rust-resistant varieties gains scientific basis
Locally, he has been contracted for several years by the Winter Grain Trust to annually evaluate commercial wheat cultivars and elite germplasm. This information is regularly passed on to the relevant seed companies and breeders, and is also included in the production guidelines of the Agricultural Research Council for disease risk assessment. His research places the breeding and selection of rust-resistant varieties on a solid scientific foundation. A living collection of rust fungus cultures and a large germplasm collection are maintained at the UFS under his supervision.

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