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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Wayde, Karla shine again at KovsieSport gala night
2016-10-27

Description: Wayde en Karla Tags: Wayde en Karla

Tannie Ans Botha, Wayde van Niekerk’s coach,
received a special award from KovsieSport
at the annual Sport Stars Awards ceremony.
From the left, are: DB Prinsloo, Director of
KovsieSport, Botha, and Van Niekerk.
Photo: Hannes Naude


The choice of Wayde van Niekerk as Sportsman of the Year was no surprise, but with this fourth consecutive title he joins select company at the University of the Free State (UFS). The 400 m Olympic champion equalled Franz Kruger’s record for the highest number of successive sports awards for men.

In total, Kruger (discus) was named Sportsman of the Year five times – 1997, 1998, 1999, 2000 and 2002. He is also the most awarded Kovsie sportsman.

Blose and Puren rewarded as junior stars
On 20 October 2016, Van Niekerk and the Protea netball player Karla Mostert were honoured as Sportsman and Sportswoman of the Year at Leopards & Lace in Bloemfontein for a second consecutive year.

It was only the second time that KovsieSport awarded the same sports stars two years in a row – formerly it was Van Niekerk and the Protea netball captain, Maryka Holtzhausen (2013 and 2014).

Kwenzo Blose, who played for the South Africa U20 rugby team at the Junior World Cup, was named Junior Sportsman. The South Africa U21 netball captain Alicia Puren, who helped her team qualify for the 2017 U21 World Cup tournament, was crowned Junior Sportswoman for 2016.

“Wayde van Niekerk gained
unprecedented international
fame, which added untold
value to the KovsieSport
brand.”

Prinsloo proud of high quality
According to DB Prinsloo, director of KovsieSport, his department is proud of the high quality of its sports stars. “Wayde van Niekerk gained unprecedented international fame, which added untold value to the KovsieSport brand. Although Karla Mostert might have experienced tougher opposition from her fellow nominees, she was a real star for the Protea netball team.”

To be awarded, a sports star should be a registered UFS student and comply with specific academic requirements. Van Niekerk (BA Marketing), Mostert (masters in Dietetics), Blose (BA Law), and Puren (Education) meet these requirements.

In order to determine the winners, KovsieSport also uses criteria such as international participation, a contribution to UFS awareness, and excellence in sport.

“To be awarded, a sports star
should be a registered UFS
student and comply with specific
academic requirements.”

Cronjé still holds overall record
Sarina Cronjé holds the record for the most successive UFS awards (five).

Cronjé, a Springbok track and cross-country athlete, was Sportswoman of the Year from 1977 to 1981. The number of titles held by this senior officer at KovsieSport is the most by a woman.

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