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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Special Edition of the Journal for New Generation Sciences launched at UFS

2016-10-26

Description: Journal for New Generation Sciences launched Tags: Journal for New Generation Sciences launched

Participants of the round-table discussion
at the launch of the Journal for New Generation
Sciences during the UFS Faculty of Education
colloquium which took place on 20 October 2016.
Photo: Oteng Mpete

The Journal for New Generation Sciences Special Edition was launched on 20 October 2016, at the Albert Wessels Auditorium, during the University of the Free State’s (UFS) Faculty of Education colloquium on the field of technological higher education and its contribution to the knowledge society.

Partnerships and knowledge production
Prof Laetus Lategan, Dean of Research and Innovation at the Central University of Technology (CUT), led the launch. “Higher education is not only about producing knowledge but it is also about fostering new relationships,” said Prof Lategan referring to CUT’s collaboration with the UFS Faculty of Education.

“Empowering people is important for capacity building, offering novice writers the opportunity to learn and a way to enhance their academic writing,” said Prof Lategan.

The Journal for New Generation Sciences is an accredited research publication in which scholars, internal and external to the institution, may publish. It accommodates national and international publications and showcases the university’s commitment to applied research.

Growing in leaps and bounds
According to Dr Somarie Holtzhausen, from the Faculty of Education’s School of Higher Education Studies, all papers are peer-reviewed by at least two experts. An editorial review also secures the quality of the paper. In 2014, when the journal was established, 30 contributions were submitted, although only 25 were successfully published.

“We turn down content not because it is not good, but unfortunately because it does not speak to the heart of the journal,” said Prof Lategan. With 60 peer reviewers, the journal’s contributors are assured that at least two peer reviewers will assess their article.

The Journal for New Generation Sciences supports both high-quality scholarly work of established researchers, and capacity building among new researchers.

During the round-table discussion various contributors to the journal spoke about their research and involvement in the publication of the journal.

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