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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Kovsie wins luxury apartment in Paarl-Franschhoek Valley
2016-11-09

Description: Win A Home    Tags: Win A Home

Palesa Moisi, winner of the Win A Home
competition on the Afternoon Express
Show on SABC 3.
Photo: Win A Home

The saying “Dreams do come true” is a perfect explanation for 25-year-old Palesa Moisi who was announced winner of the Win A Home competition.

Palesa, who is currently completing a Postgraduate Certificate in Education at the University of the Free State, is the proud owner of a beautiful apartment worth almost R3 million. The day after the announcement, she was escorted to the Val de Vie Estate to pick her dream apartment from three beautiful designer apartments.

Proud owner of apartment at Val de Vie

With Win A Home Season 3 on SABC 3’s Afternoon Express, viewers not only stood a chance to win bi-weekly prizes, but Palesa walked away with a two-bedroomed furnished apartment in the Polo Village at the prestigious Val de Vie Estate in the Paarl-Franschhoek Valley near Cape Town. The draw took place on 26 August 2016 at the Afternoon Express Studios.

Time stood still for a moment

Palesa says when she stepped towards the safe, which each contestant was assigned to, and opened it, everything just stood still. A key to the apartment was inside one of the safes. “My mind was somewhere else and when I saw the key I realised: ‘Hey I need to take it out and show it to everyone’.”

Financial constraints are a big issue for her family. Her mother is a single parent and Palesa has a younger sister who needs to be cared for. “I’m still a student and I think that if I rent out the house for now, I will be able to pay for my fees and take some pressure off of my mother,” she says.

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