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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Theatre, photography, literature, and lectures: TFR Studies to showcase their success

2016-11-29

The end of the year usually introduces a mood of reflection on what was and what could have been. For Trauma, Forgiveness and Reconciliation (TFR) Studies at the University of the Free State, the past year recalls a flourish of achievements worth celebrating.

Therefore, TFR Studies held an end-of-year event to showcase the successes of 2016. This comprised lectures from leading researchers in social sciences and housing rights, the release of three new books, a theatre production, and a photo exhibition.

Description: TFR Studies to showcase their success Tags: TFR Studies to showcase their success

Lectures
Prof Anthony Collins – a leading scholar in identity and culture – will speak about violence in contemporary South Africa. Prof Collins, who holds a PhD from the University of California, Santa Cruz, has extensive knowledge in the interdisciplinary area of critical social sciences and won two national awards for teaching and learning.

In addition, housing rights activist Faeza Meyer will share her experiences of forced eviction and violence in Kapteinsklip, Western Cape. She will also talk about the process of documenting these experiences and working together with feminist historian Koni Benson.

New books
Breathe in the smell of fresh ink as Dr Samantha van Schalkwyk, Dr Kim Wale, and PhD candidate Naleli Morojele introduce their books to the public. Themes of violence and gender – pertinent to South Africa – thread through each of these books in unique ways.

Theatre
The award-winning play, AVU – directed and produced by Michelle Hoffman who is a master’s student at TFR – will be performed. The story dances between the blurry lines of reality and fantasy, between Boer and Bantu.

Photo exhibition
Lerato Machetela, a PhD candidate with TFR, has featured as one of SA’s Heroes for her work among the youth of Jagersfontein. Through an innovative method, Machetela is employing an arts-based approach to research through PhotoVoice. The result: a photo exhibition by the youth of Jagersfontein – and a rare opportunity to see the world through the eyes of a child.

Photo: Jagersfontein Diamonds in the Rough gumboots group, production still of AVU, and Prof Pumla Gobodo-Madikizela with the PhotoVoice exhibit.

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