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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS PhD scholar honoured by Free State MEC of Education

2016-12-12

Thabo Sithole was awarded a National Teaching Award
for excellence in teaching Physical Sciences.
Photo: Aneka van der Merwe

Thabo Sithole, a PhD student at the University of the Free State’s (UFS) Faculty of Education, was recently awarded a prestigious award during the provincial National Teaching Awards in November at which he was celebrated along with other teachers from the Free State.

Sithole was awarded for excellence in teaching Physical Sciences, using a variety of strategies to appeal to the different abilities of learners.

He holds a BSc Medical Microbiology, BSc Chemistry, BCom Economics, BSc Hons in Chemistry, BCom Hons in Economics and MA in Mathematics. To qualify to become an educator, he completed his Postgraduate Certificate in Education (PGCE) at UFS.

Apart from teaching, Sithole assists youths confronted with substance abuse and was instrumental in getting funding to assist young people in Jacobsdal. The Albertina Sisulu Youth Recreation Centre in the town now receives annual funding from the Free State Department of Social Development.

Through the National Teaching Awards, the Department of Basic Education acknowledges the extraordinary efforts of teachers, often achieved under very difficult conditions and in service to children from underprivileged families and economically depressed communities.

Leadership is a crucial element to all schools functioning at optimum with all teachers, learners and parents moving forward with a common vision for the improvement of the school.

Sithole’s work also focuses on clustering childhood development centres to work together in order to enhance the preparedness of learners entering primary school. The MEC for Education, Mr Tate Makgoe, said the National Teaching Awards recognised and promoted excellence in teaching.

The UFS Faculty of Education congratulated all teachers in South Africa who worked tirelessly to build a better future for all learners.

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