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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Community Engagement Indaba a platform to engage Free State community stakeholders

2016-12-14

Teaching women handicrafts for self-sustainability.

The University of the Free State (UFS), through the office of Community Engagement and in collaboration with Bloemshelter, has hosted the Community Engagement Indaba in Bloemfontein since 2013. This is a platform where stakeholders in business, welfare and other community organisations can network and hold dialogues that can bring about solutions to some of the societal challenges faced by Free State communities.

Bloemshelter is an independent and registered Non-Profit Organisation (NPO) and Public Benefit Organisation that provides shelter for the homeless; catering for women, women with children, the elderly, men and frail persons. The shelter accommodates up to 100 people in both the male and female shelters. The growing partnership it has with the UFS over recent years has grown its ability to reach out to local communities in a more effective way.

At the 2016 Community Engagement Indaba on 25-27 August, a number of stakeholders were invited to participate in the skills development action-learning workshops, under the theme: Unlocking Human Potential and Creating Jobs. This was a platform to strengthen the university’s partnerships with NPOs and other advocacy groups in the province. UFS academics, Community Service Learning students and community partners gave their presentations while the Director of Community Engagement, Bishop Billyboy Ramahlele, offered carpentry training. Among the participating collaborators was the Free State Department of Education, Celebrate Recovery, ABSA Bank, The Shunammite Foundation, Lebone Village, and Global University of Lifelong Learning (GULL).

Those who attended received certificates that will in future help them build a portfolio of learning evidence. The conference was about creating meaning, igniting learning, propelling movement, inspiring hope and encouraging sharing by bringing together students, academics and members of communities. The next Community Engagement Indaba will be held next year, on a date that will be announced early in the year.

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