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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

New champions crowned at first-year athletics
2017-02-03

Description:UFS first-year athletics  Tags: UFS first-year athletics  longdesc=

It was a day filled with excitement on and off the
track when the residences at the University of
the Free State competed against each other
during the first-year athletics event.
Photo: Charl Devenish

The University of the Free State’s first-year athletics is an institution. It is a day marked by colour, spirit, and hoarse voices, but in 2017 produced something different than the last couple of years.

For the first time in four years, new athletics champions were crowned in both the men’s and women’s sections when Veritas and Sonnedou walked away with the trophies at Pellies Park on the Bloemfontein Campus on 25 January 2017.

Wag-’n-Bietjie, Vishuis relinquish titles

Sonnedou, who came second in 2016, broke Wag-’n-Bietjie’s stronghold of the past six years by winning the women’s athletics trophy. Furthermore, Sonnedou won this trophy more than a decade ago – in 2004. Veritas, who won the men’s athletics trophy for the first time since 2011, also put a stop to Vishuis’s dominance. House Abraham Fischer has worn the athletics crown for the past three years.

This year, Vishuis (70 points) took second place after Veritas (76), with Armentum (61) third. Sonnedou (99 points) easily triumphed in the women’s division, while Akasia (36) and Wag-?-Bietjie (34) respectively took second and third place.

Veritas captures overall Spirit trophy

However, the event is about much more than the action on and around the athletics track. First-years also get the opportunity to show pride in their residences by shouting at the top of their lungs.

Veritas, better-known in recent years for its excellent sêr groups, asserted itself even more by being named as the overall winner of the Spirit trophy. This residence was also the winner of the men’s section. Harmony won the Spirit trophy for women’s residences, while Conlaurês was the co-ed residence with the greatest spirit.

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