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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

SA and Africa must avoid going over the edge
2017-02-26

Description: Prof Hussein Solomon, SA and Africa must avoid going over the edge Tags: Prof Hussein Solomon, SA and Africa must avoid going over the edge

From left are: Prof JM Moosa (Centre for African
Studies, Jawaharlal Nehru University, India),
Prof Hussein Solomon (Senior Professor: Political
Studies and Governance at the UFS),
Prof Virgil Hawkins (Osaka School of International
Public Policy Studies, Osaka University in Japan), and
Prof Ajay Dubey (Centre for African Studies, Jawaharlal Nehru
University, India).
Photo: Jóhann Thormählen

South Africa and the rest of Africa might be standing on the edge of a cliff and therefore conversations are necessary to avoid tipping over. According to Prof Hussein Solomon that was why a conference to address these issues was recently co-hosted by the University of the Free State (UFS).

Prof Solomon, Senior Professor of Political Studies and Governance at the UFS, said the continent and country needed to make the right decisions. “These right choices refer to the correct economic, political, and social policies.”

International delegates attend
Delegates from India, Japan, Zambia, Lesotho and South Africa attended the conference, called A View from the Precipice: Critical Reflections on South Africa and Africa in the 21st Century, on 13 and 14 February 2017 on the Bloemfontein Campus. It was co-hosted by the UFS Department of Political Studies and Governance, Jawaharlal Nehru University (India), Centre for the Engagement on African Peace and Security, Southern African Centre for Collaboration on Peace and Security and Osaka University (Japan).

Prof Solomon said external actors provided a useful mirror as they gave an idea of how Africa and South Africa were viewed from abroad.

Creating a knowledge-sharing forum
“It is not just about sharing knowledge, but creating a forum for sharing knowledge,” said Prof Virgil Hawkins from the Osaka School of International Public Policy Studies.
Prof Hawkins, who is a visiting professor at the UFS, said a conference like this was one of the cornerstones of the relationship between the UFS and Osaka University. Prof Solomon is also a visiting professor at last mentioned university.

Highlights of conference
Prof Solomon said some of the discussions included that “the ANC government is in crisis and is dragging the rest of the country with it”. Another participant said that 80% of the jobs in the next 20 years had not been created yet – which put the relevance of tertiary education in the spotlight.

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