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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Library book launch programme fosters dialogue between students and authors

2017-03-30

The University of the Free State (UFS) Sasol Library has hosted a series of book launches since 2016, bringing to the Bloemfontein Campus various new and seasoned authors who share their stories with the campus audiences. The Launch Your Book at the Library Programme hosted two authors on 23 March 2017, Itumeleng Sekhu and Marcia Ramodike. Both authors spoke about their life-changing experiences and shared their heart-wrenching stories, filled with courage and hope.

“Libraries must take the lead in creating dialogue, expression of ideas and inculcating a culture of reading and writing. This programme was also established to bridge the gap and find ways to encourage students to read and write, by creating a platform where they can interact with authors and see that people who write books are ordinary people with real stories to tell,” said Marcus Maphile, Assistant Director: Library Marketing and Community Engagement.

Speaking about her book, Itumeleng Sekhu described her experiences from childhood and her life as a disabled person after being severely burnt in a fire accident in her home as a baby. She said: “I tried to commit suicide several times because I had lost hope. Eventually after failing to do so, I realised at some point that it was time for me to let my light shine through.” She wrote her book, titled What Do You See?, which has received substantial media coverage, to encourage others who live with painful experiences, disabilities and what she terms “internal wounds”, hoping that her experiences could help to heal them.

Marcia Ramodike’s book, An Empty Pride to a Full Price, paints a picture of her life as a youth grappling with adult issues. She describes her pain after her mother’s death, and her constant battle with the legacy of the difficult socio-economic conditions she grew up in. When students asked Ramodike what she thought the right time was to write a book, she responded, “today is the right time to write your story”.

The UFS Library has hosted 16 book launches since 2016, with the biggest being the launch of Zubeida Jaffer’s book Beauty of the Heart. The programme aims to provide access to information and to share and debate ideas in support of democracy and freedom of speech.

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