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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

NASA Deep Space Navigation engineer presents at Naval Hill Planetarium

2017-03-30

From the left: Chris du Plessis; US Consulate, Johannesburg,
Prof Petrus Meintjes; Dept of Physics UFS, Christopher Jacobs;
NASA, and Anthony Deaton; US Consulate Johannesburg.
Photo: Rulanzen Martin

The University of the Free State (UFS) hosted NASA Deep Space engineer Christopher Jacobs on 27 March 2017 at the Bloemfontein Campus. The engagement was hosted by Prof Matie Hoffman of the Department of Physics and the Department of Institutional Advancement, in collaboration with the US Consulate General in Johannesburg.

Jacobs is stationed at NASA’s Jet Propulsion Laboratory (JPL) at the California Institute of Technology and has served as the Reference Frame Calibration task manager for 25 years. In this role he has been responsible for delivering the reference frames used to navigate NASA missions such as the Mars Science Laboratory to planetary targets.

His visit to the UFS included a presentation to the Department of Astrophysics at the Faculty of Natural and Agricultural Sciences and at the Naval Hill Planetarium in Bloemfontein where he spoke on Stellar GPS: Navigating the Solar System. He also spoke about the latest research and developments at NASA in Astrometry. The visit will establish and develop shared interests and possible collaboration with UFS and other institutions of interest in the country. “South Africa, because of its well-placed geographic location in the southern hemisphere, holds a lot of answers to astronomy,” Jacobs said.

He has an active interest in professional and public education, and outreach, having given public lectures around the world. “Astronomy brings people together and is a point of common interest that is key in solving environmental and geographical challenges such as climate change, therefore global cooperation is important,” he said.

Prof Hoffman welcomed the initiative by the US Consulate and the possible outcomes of joint efforts to position the UFS as a key partner in South Africa on NASA’s astronomy projects. In the coming weeks Jacobs will speak at high schools in Gauteng including the Mae Jemison US Science Reading Room in Mamelodi, Pretoria, a centre that is focused on promoting science education.

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