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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Louzanne smashes world record despite strong wind

2017-04-13

Louzanne Coetzee and her guide
Khothatso Mokone.
Photo: Johan Roux

Despite the terribly windy conditions at this year’s Nedbank National Championships for the Physically Disabled, Louzanne Coetzee managed to improve her world record in the 5 000 m race.

Record improved by almost 40 seconds
Last year, Coetzee, who works at the Institute for Reconciliation and Social Justice at the University of the Free State (UFS), was the first blind athlete to complete the 5 000 m race in less than 20 minutes.

Her own record in the 5 000 m race (T11 category) was 19:17.06 and with the help of her guide, Khothatso Mokone, she improved it by almost 40 seconds. The new national record now stands at 18:37.23.

Coetzee says the evening before the race the winds were terrible, and she started to wonder what would happen during her race. “Even though the wind was a bit tough, overall it was a good race,” she says.

Overjoyed by exceptional time
She says that when she heard her time was a new record, she was completely overjoyed and could not believe it. “I was aiming to run just under 19 seconds but when I heard that my time was not only a personal best but also a new world record, I was over the moon.”

The Championships took place from 31 March to 4 April in Port Elizabeth. Coetzee and Mokone will be in action in a Grand Prix in Switzerland next month.

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