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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Young academic receives BRICS research funding

2017-04-13

Dr Thulisile Mphambukeli and Dr Victor Okorie
from the Department of Urban and Regional Planning
at the University of the Free State.
Photo: Rulanzen Martin

“It means a lot to me, as I am a young academic embarking on my postdoctoral research project. To be able to lead a team of researchers from various research institutions in South Africa is humbling.” This is what Dr Thulisile Mphambukeli had to say on being awarded a research grant by the South African BRICS Think Tank.

The think tank, in collaboration with the National Institute for the Humanities and Social Sciences (NIHSS), awarded the lecturer in Urban and Regional Planning at the University of the Free State (UFS) R150 000. She will spearhead a research project between BRICS (Brazil, Russia, India, China, and South Africa) universities. “They have awarded me a three-month grant to facilitate a process of combining various research projects under the BRICS Academic Cluster,” Dr Mphambukeli said.

Platform provides collaboration
“The academic cluster provides a platform for researchers and academics to engage in ongoing collaboration,” she said. The grant will enable her and her research partner, Dr Victor Okorie, postdoctoral fellow in the Department of Urban and Regional Planning at the UFS, to put together a research proposal to be submitted at the end of May 2017. If successful, her team will conduct a research study across BRICS countries over a period of three years. It will be done in collaboration with various South African universities, who will form a team to collaborate with researchers from BRICS universities.

Great accomplishment for UFS
“The funds we have received are quite a great accomplishment for the UFS and our department,” Dr Okorie said. The UFS has become a force to be reckoned with when it comes to emerging issues in BRICS politics and policies. “Our project looks at the provision of ecosystems, agriculture, and security and the UFS was chosen as the host institution.”

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