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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Students translate documents for the aged

2007-11-08

As part of practical module in translation, third-year students in Translation Studies at the University of the Free State (UFS) translated a document for a group of aged people. The document is a guide for luncheon clubs of Age-in-Action, a non-governmental organisation working amongst the aged. The document contains information on how the aged can organise the group and the services they can render in the community. The document was translated into Afrikaans and Sesotho with the help of a group in Heidedal and Mangaung, respectively. As part of their course, the students had to meet with the management of Age-in-Action to find out more about the aim of the document. After that, they visited the groups in the community twice to gain information that would ensure that the documents fulfil the needs of the groups. The students attended to matters such as the type of language used by the groups, what the groups do with the document and the layout requirements of the groups, e.g. a larger font. The module in translation studies is presented as a community service-learning module, which means that students learn while rendering service in a community. They have the advantage of learning in a real-life situation and the community has the advantage of receiving a service. The aim is to develop knowledge which is to the advantage of the community. On the photo the translated document is handed to the leaders of the luncheon clubs. From the left, are: Ms Melita Pietersen (luncheon club leader), me. Karma Harvey (third-year student in Language Practice at the UFS), Ms Susan van Eck (luncheon club leader), and Ms Catherine van Rooyen (luncheon club leader).
Photo: Supplied

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