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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS opens centenary complex

2004-10-12

Today, 12 October 2004, the University of the Free State (UFS) opens the Centenary complex on the grounds of the old Reitz dining hall.

Me Edma Pelzer, Director: Physical Resources and Special Projects at the UFS, said the Centenary complex is furnished mainly for personnel and alumni, just as the Thakaneng Bridge was primarily established as gathering place for students.

On 10 March 2004 the UFS management held the first official function in the half completed complex during the unveiling of the memorial stone by the Rector, Prof Frederick Fourie. What made this occasion remarkable is that old President FW Reitz, 81 years earlier, on 10 March 1923, also laid a memorial stone at the same place, said Ms Pelzer. The complex originally existed of the Reitz dining hall, which was named after old president Reitz, a hostel father residence and administration offices. In historical documents about old president Reitz it is mentioned that already as chief judge he campaigned for the establishment of a university in the Free State and later as president he proceeded with this attempt.

With the opening of the Thakaneng-bridge food preparation and -serving at the Reitz dining hall was discontinued. The kitchen and dining facilities became obsolete. With the evacuation of the old student centre replacements for the Bloemfontein- and Anlgo American-rooms were to be found elsewhere on campus. The idea to convert the historical Reitz building complex in an UFS reception and a space for socialising started to exist.

Ms Pelzer said the UFS is committed to treat its history and its old buildings with respect and to utilise it optimally to enhance the strategic objectives of the university. The Centenary complex must communicate the university as an established, quality institution with an interesting history to visitors. It must serve as a home for alumni and as a one stop visiting point for important visitors who do not have time to experience the whole campus.

In the complex provision is made for entertaining and kitchen facilities, a museum where valuable UFS-memorabilia are kept and exhibited, an amfi theatre and an art gallery which would for the first time offer a permanent home for the art collection of the UFS. Venues will accommodate groups from between 15 to 300 persons.

The reception area will be used by the UFS for occasions such as chancellors’ functions, smaller and bigger receptions for the rector, tea parties after graduation ceremonies, openings of conferences and long service awards. The university also plans to rent out the complex for prestige occasions where the UFS personnel and alumni are involved.

The opening of the Centenary complex form part of the Centenary celebrations of this week. Many of this week’s activities will take place in the complex.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
12 October 2004

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