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01 March 2019 | Story Valentino Ndaba
Student from the Umoja Buddy programme
Students from all corners of the globe forge lasting bonds through the Umoja Buddy Programme.

Let’s say you find yourself attending a university in a different country where you need to adjust to a new language, culture, environment, friends, lecturers, curriculum, and lifestyle. Sounds like a challenging leap of faith, right? However, the Umoja Buddy Programme (UBP) makes this transition a whole lot easier for international students.

If you were an international student at the University of the Free State’s (UFS) Bloemfontein Campus, you would be assigned a buddy who is familiar with student life and community. The Office for International Affairs in collaboration with Student Affairs designed this programme for all incoming exchange students to feel welcome and at home.

The UBP is part of the university’s endeavours to advance internationalisation at home, which was entrenched in the 2018-2022 UFS Internationalisation Strategy. Underlying is the idea to provide UFS students with international experiences on their home campus.

Integration at the heart of internationalisation


At the Bloemfontein Campus launch of the UBP on 14 February 2019, UFS Rector and Vice-Chancellor, Prof Francis Petersen, welcomed this year’s cohort of first-time international students and highlighted the importance of the UBP. “In essence, it aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social and cultural integration at the UFS,” he said.

Prof Petersen strongly believes in the programme’s ability to facilitate “cross-fertilisation of ideas and intercultural exposure and learning”, which further enhances the quality of graduates produced by the institution.

A student is a student through other students


Lesotho-born Precious Lesupi volunteered as one of the 48 ambassadors to prevent others from experiencing the difficulties she did when she arrived at UFS. “I have been in a situation where you get to a place and you know nothing about the people there, especially the culture, and the way everything is done because you come from a totally different place, so it’s really hard to adjust.”

Lebohang Lesenyeho, who hails from Botshabelo in the Free State, expressed similar sentiments with fellow ambassador,Kweku Gavor. He said he “looks forward to “building a meaningful relationship.” Kweku who has Ghanaian origins believes that, “you cannot put a price on learning about another person and ways you react to certain situations.”


Umoja is a verb


True to the word umoja, which means “unity and the spirit of togetherness”, the programme has proved to bring together students from diverse backgrounds in the pursuit of academic excellence. The goal can be best achieved when complemented by a holistic social and cultural experience.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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