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01 March 2019 | Story Valentino Ndaba
Student from the Umoja Buddy programme
Students from all corners of the globe forge lasting bonds through the Umoja Buddy Programme.

Let’s say you find yourself attending a university in a different country where you need to adjust to a new language, culture, environment, friends, lecturers, curriculum, and lifestyle. Sounds like a challenging leap of faith, right? However, the Umoja Buddy Programme (UBP) makes this transition a whole lot easier for international students.

If you were an international student at the University of the Free State’s (UFS) Bloemfontein Campus, you would be assigned a buddy who is familiar with student life and community. The Office for International Affairs in collaboration with Student Affairs designed this programme for all incoming exchange students to feel welcome and at home.

The UBP is part of the university’s endeavours to advance internationalisation at home, which was entrenched in the 2018-2022 UFS Internationalisation Strategy. Underlying is the idea to provide UFS students with international experiences on their home campus.

Integration at the heart of internationalisation


At the Bloemfontein Campus launch of the UBP on 14 February 2019, UFS Rector and Vice-Chancellor, Prof Francis Petersen, welcomed this year’s cohort of first-time international students and highlighted the importance of the UBP. “In essence, it aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social and cultural integration at the UFS,” he said.

Prof Petersen strongly believes in the programme’s ability to facilitate “cross-fertilisation of ideas and intercultural exposure and learning”, which further enhances the quality of graduates produced by the institution.

A student is a student through other students


Lesotho-born Precious Lesupi volunteered as one of the 48 ambassadors to prevent others from experiencing the difficulties she did when she arrived at UFS. “I have been in a situation where you get to a place and you know nothing about the people there, especially the culture, and the way everything is done because you come from a totally different place, so it’s really hard to adjust.”

Lebohang Lesenyeho, who hails from Botshabelo in the Free State, expressed similar sentiments with fellow ambassador,Kweku Gavor. He said he “looks forward to “building a meaningful relationship.” Kweku who has Ghanaian origins believes that, “you cannot put a price on learning about another person and ways you react to certain situations.”


Umoja is a verb


True to the word umoja, which means “unity and the spirit of togetherness”, the programme has proved to bring together students from diverse backgrounds in the pursuit of academic excellence. The goal can be best achieved when complemented by a holistic social and cultural experience.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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