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01 March 2019 | Story Valentino Ndaba
Student from the Umoja Buddy programme
Students from all corners of the globe forge lasting bonds through the Umoja Buddy Programme.

Let’s say you find yourself attending a university in a different country where you need to adjust to a new language, culture, environment, friends, lecturers, curriculum, and lifestyle. Sounds like a challenging leap of faith, right? However, the Umoja Buddy Programme (UBP) makes this transition a whole lot easier for international students.

If you were an international student at the University of the Free State’s (UFS) Bloemfontein Campus, you would be assigned a buddy who is familiar with student life and community. The Office for International Affairs in collaboration with Student Affairs designed this programme for all incoming exchange students to feel welcome and at home.

The UBP is part of the university’s endeavours to advance internationalisation at home, which was entrenched in the 2018-2022 UFS Internationalisation Strategy. Underlying is the idea to provide UFS students with international experiences on their home campus.

Integration at the heart of internationalisation


At the Bloemfontein Campus launch of the UBP on 14 February 2019, UFS Rector and Vice-Chancellor, Prof Francis Petersen, welcomed this year’s cohort of first-time international students and highlighted the importance of the UBP. “In essence, it aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social and cultural integration at the UFS,” he said.

Prof Petersen strongly believes in the programme’s ability to facilitate “cross-fertilisation of ideas and intercultural exposure and learning”, which further enhances the quality of graduates produced by the institution.

A student is a student through other students


Lesotho-born Precious Lesupi volunteered as one of the 48 ambassadors to prevent others from experiencing the difficulties she did when she arrived at UFS. “I have been in a situation where you get to a place and you know nothing about the people there, especially the culture, and the way everything is done because you come from a totally different place, so it’s really hard to adjust.”

Lebohang Lesenyeho, who hails from Botshabelo in the Free State, expressed similar sentiments with fellow ambassador,Kweku Gavor. He said he “looks forward to “building a meaningful relationship.” Kweku who has Ghanaian origins believes that, “you cannot put a price on learning about another person and ways you react to certain situations.”


Umoja is a verb


True to the word umoja, which means “unity and the spirit of togetherness”, the programme has proved to bring together students from diverse backgrounds in the pursuit of academic excellence. The goal can be best achieved when complemented by a holistic social and cultural experience.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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