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07 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
CGAS staff with Jessica Lynn
From left: Ankia Bradfield, Sihle Salman, Jessica Lynn, Dr Nadine Lake, programme director, Gender Studies, and Dr Stephanie Cawood, director of CGAS after the talk.

For Jessica Lynn, a transgender activist, referencing the Butterfly to tell her journey, is the perfect metaphor to raise awareness of transgender issues. The Centre for Gender and Africa studies (CGAS) at the University of the Free State (UFS) hosted Lynn at a seminar titled, The Butterfly Project.

The CGAS invited Lynn in an effort to educate and inform students of her own experience as a parent living as a transgender woman. She is a global ambassador at the Kinsey Institute.

Coping mechanisms to escape reality

Born Jeffery Alan Butterworth in 1965, Lynn has become a world-renowned, dynamic and hard-hitting transgender activist. Lynn started her seminar off with: “Who here knows someone that is part of the transgender community?” It was evident that not many people know someone who is transgender. “In the United States only 16% of the population knows someone who is transgender,” she said.

“Everybody has their own story, just like I am only one of the 1.4 million transgender stories in the United States (US).” As a child of English immigrants to the US she was raised as a boy. “At a very young age I wanted to be girl,” she says, “but in 1969 it was not something that was spoken about..”

She started doing photography, painting and sports to stop the feelings she had to become a girl. She became obsessed with painting. “When I am painting that eagle I became that eagle in order to escape my reality.” She came out to her children as transgender during December 2009. She fully transitioned in 2010.

Lynn is the mother of three boys and was married to their biological mother. A botched Texas court restricted her access to her youngest child and to this day she has not been able to see her son.

Transgender discussions on rise in South Africa

“Transgender discussions have been less salient than conversations around homosexuality in South Africa,” said Dr Nadine Lake, programme director for Gender Studies at the UFS.  “But it is clear that raising awareness around transgender issues is starting to take more ground.”

Transgender identity and trans-body rights emerged during the #RhodesMustFall movement in 2015. “It was university students that were primarily driving the transformation agenda,” said Dr Lake.

The seminar on 20 February 2019 was an emotional, explosive and honest narrative of Jessica Lynn cocooning from Jeffrey Alan Butterworth to the phenomenal women she is today.

 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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