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Johann Rossouw: “The soul of academy is at stake”

22 March 2019 | Story Rulanzen Martin | Photo Stephen Collett

Prof Johann Rossouw Inaugural lecture — Prof Heidi Hudson, Dean of the Faculty of the Humanities; Prof Fani de Beer, Prof Rossouw’s mentor; Prof Johann Rossouw; and Dr Engela van Staden, Vice-Rector: Academic.

For Prof Johann Rossouw from the Department of Philosophy, the Naval Hill Planetarium – a digital planetarium on a hill in the centre of a modern city, was the perfect place to deliver his inaugural lecture titled, The soul of the academy.

The message of his inaugural lecture was on “the form adopted by the contemporary university, which is so focused on the quantitative that the qualitative is neglected. The focus on training is so strong that the university no longer pays attention to the education of students”.

Prof Rossouw referred to the soul of the academy as the highest in humanity, especially the part which cannot be counted. He also referred to the words of Blaise Pascal in the 17th century: “The heart has its reasons of which reason knows nothing”.

“Do we understand any of this in the contemporary university? And do we still remember the earliest origins from which the academy originated; that Philosophy is the mother discipline of all other disciplines, and how all contemporary disciplines form part of a bigger, coherent entity?” he asked.

The inaugural lecture took place on 28 February 2019. Prof Rossouw has a C2-rating from the National Research Foundation, and it is thanks to him, among other things, that the Department of Philosophy is the only South African Philosophy department with modernity studies as its main focus.

At the end of 2018, he was promoted to Professor of Philosophy at the University of the Free State (UFS), and currently he serves as acting Head of Department. “Due to Prof Rossouw’s involvement, among other things, research on African philosophy, critical theory, postcolonial thinking, and tradition and modernity is conducted in the department,” Prof Heidi Hudson (Dean: the Humanities) said.

Prof Rossouw started his formal training in Philosophy at the age of 12, and in 1991 he obtained a BA degree majoring in Philosophy and Psychology at the University of Pretoria, with distinction. He obtained his MA degree, a critical study of apartheid on the basis of Michel Foucault’s thinking, at Unisa in 1998. In 2002, he obtained his DEA in Philosophy at the University of Lyon 3 under the leadership of Régis Debray, and in 2013 his PHD on the theological trail in Bernard Stiegler’s thinking at Monsh University (Melbourne), under Michael Janover.

In 2016, he won a prize from the South African Academy for Science and Culture for one of the best Afrikaans humanity articles published in 2015.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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