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UFS Career Services develops employable students

19 March 2019 | Story Xolisa Mnukwa

The Career Services office opened its facilities in 2007 as a help desk on the UFS Bloemfontein Campus at the Sasol Library, due to the increasing number of students looking for employment opportunities. The team has grown over the years and now consists of two chief officers, Belinda Janeke and Carmenita Redcliffe, two research assistants, 15 volunteers and seven career ambassadors. The portfolio of company relations is the latest addition to the team that runs a number of new initiatives and events that aim to enhance overall marketing and services offered by the department.

In January this year, Career Services hosted a corporate breakfast in Johannesburg. Rector and Vice-Chancellor, Prof Francis Petersen, led a delegation consisting of Vice Rector: Institutional Change, Student Affairs, Prof Puleng LenkaBula, Dean of Student Affairs, Pura Mgolombane, Director of Institutional Advancement, and Director of Communication and Marketing, Annamia van den Heever, and Lacea Loader respectively . The event was an initiative that sought to motivating companies, donors and funders to employ and fund top UFS graduates.

According to Belinda Janeke, keeping UFS students informed about career opportunities and equipping them with the skills and grit to make them employable, finding employment or starting their own business is the department’s ultimate goal.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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