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UFS Student entrepreneurs paving their way to success

13 March 2019 | Story Zama Feni | Photo Zama Feni

Career fair — UFS BCom (Marketing) student, Thandokazi Kiviet, who works part time for fellow master’s student Refilwe Xaba’s hair-product company, Glolooks, shows off their products to visitors at the Annual Careers Fair last week.

Budding student entrepreneurs from the University of the Free State presented their creative displays during the first part of the university’s 2019 Annual Careers Fair at the Callie Human Hall last week.

The first leg of the fair was in the Faculty of Economic and Management Sciences, with more than 15 companies exhibiting their products and explaining to students their business operations, career prospects, and employment opportunities.

Students’ construction business gets off the ground

Three ladies, Mannini Setai (master’s in Law), Refilwe Mogole (PhD in Chemistry), and Nthabiseng Molejane (honours in the Humanities) registered their company, Ahang Amalmagate Trading, in 2016 and have been operating since late 2017.

Mogole said they are currently operating from a backyard in Parys, but they have a manager on site who deals with the technical aspects of their business and runs the daily operations.

“We managed to buy a brick-making machine, which enabled us to make up to 1 000 bricks per day; at this stage, we provide bricks to private homeowners,” she said.

The ladies said winning three competitions last year gave them a financial boost that aided them greatly; these included the Nampak Entrepreneurship Competition, the Free State Department of Economic, Small Business Development, Tourism and Environmental Affairs Tabalaza Pitching Programme, as well as the UFS Directorate for Research Development’s business pitching competition.

“As a result of these competitions, we managed to save some cash to buy ourselves a brick-making machine,” said Setai, adding that they are using social networks to market their product.

Hair-product business gives hope

Another student business stall was that of Glolooks – an emerging hair-products company established by UFS student, Refilwe Xaba, who has just finished her master’s programme in Entrepreneurship at the UFS. “The biggest challenge is access to the markets, but my business is doing fairly well here in Bloemfontein; our use of online media and social networks to market our products is keeping us there,” said Ms Xaba. She said she has just opened an ethnic hair salon in Westdene.

Taking it slowly, but surely

Another UFS student was Anet Matakala of Nettah Organics (Law degree) who makes organic products such as green tea, bath salts, chocolate coffee, cannabis butter, etc., from food-based ingredients. “It’s not an easy road, but step by step, we are getting there,” she said.

The last student was Keagan Nkwaira, who started a clothing company named ‘Weather’ last year. “What drove me to starting this venture was a passion for design and a need to raise cash. Business hasn’t been good so far, but I will have to find marketing initiatives that will get my work to the potential customers,” he said.

Career fairs benefit students

Head of Career Services, Belinda Janeke, said there will be four more career fairs catering for the Faculties of Law and Natural and Agricultural Sciences during the course of the year, and two general career fairs in May and August.

“The career fairs help to connect our students with the world of work, it helps to broaden the horizons for students because they can enquire about the products or services provided by the respective companies, and it can also create job and internship opportunities,” she said.

News Archive

Universities can contribute to economic transformation

2010-01-27

At the lecture were, from the left: Prof. Neil Heideman (Acting Dean: Faculty of Natural and Agricultural Sciences), Prof. Hartmut Frank (University of Bayreuth, Germany), Prof. Bianchi and Prof. Jan van der Westhuizen (professor in Chemistry at the UFS).
Photo: Mangaliso Radebe

Universities have a role to play in economic transformation and industrial development according to Prof. Fabrizio Bianchi, the Rector of the University of Ferrara in Italy.

This was the core message of his lecture on the topic Globalisation, Agriculture and Industrial Development that he delivered at the University of the Free State.

He said after the collapse of the agricultural industry in Italy as a result of the subsidies that the farmers were receiving from the government, the university had to step in.

“This was meant to maintain high prices and maximize the production but in the long run this approach created problems because the farmers were no longer producing high quality products but large quantities in order to receive subsidies,” he said.

“The result was that the government itself had to destroy those poor quality products. This was a completely unreasonable way to manage the economy”.

He said they had to abandon that approach and concentrate on quality because they realized that Italy could not match the prices and the quantity, in terms of production, of countries like China and the USA.

He said “knowledge and human resources” were the key factors that could get them out of that crisis; hence they came up with what he called “the Made in Italy approach”.

“We were working on the idea that food is part of culture and that it is not just simply for refueling the body,” he said.

“One of the fundamental ideas was to come back to the idea that production is the centre of the development process.”

“Quality is a very complex, collective issue,” he said. “You cannot understand development if you do not understand that you have to base it on strong roots”.

This approach resulted in the formation of several companies with specialized niche markets producing high quality products.

His visit to the UFS coincided with that of the 1991 Nobel Laureate in Chemistry, Prof. Richard Ernst from Switzerland, who was also part of the fourth presentation of the Cheese fondue concept.

The main thrust of this concept is that technical advances alone are insufficient for an agreement to be reached on the minimum respect between the various groups and individuals within a society. It proposes that for this to be achieved there has to be a concurrent development of empathy and emotional synergy.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
27 January 2010

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