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13 March 2019 | Story Zama Feni | Photo Zama Feni
Career fair
UFS BCom (Marketing) student, Thandokazi Kiviet, who works part time for fellow master’s student Refilwe Xaba’s hair-product company, Glolooks, shows off their products to visitors at the Annual Careers Fair last week.

Budding student entrepreneurs from the University of the Free State presented their creative displays during the first part of the university’s 2019 Annual Careers Fair at the Callie Human Hall last week.

The first leg of the fair was in the Faculty of Economic and Management Sciences, with more than 15 companies exhibiting their products and explaining to students their business operations, career prospects, and employment opportunities.

Students’ construction business gets off the ground

Three ladies, Mannini Setai (master’s in Law), Refilwe Mogole (PhD in Chemistry), and Nthabiseng Molejane (honours in the Humanities) registered their company, Ahang Amalmagate Trading, in 2016 and have been operating since late 2017.

Mogole said they are currently operating from a backyard in Parys, but they have a manager on site who deals with the technical aspects of their business and runs the daily operations. 

“We managed to buy a brick-making machine, which enabled us to make up to 1 000 bricks per day; at this stage, we provide bricks to private homeowners,” she said.

The ladies said winning three competitions last year gave them a financial boost that aided them greatly; these included the Nampak Entrepreneurship Competition, the Free State Department of Economic, Small Business Development, Tourism and Environmental Affairs Tabalaza Pitching Programme, as well as the UFS Directorate for Research Development’s business pitching competition.

“As a result of these competitions, we managed to save some cash to buy ourselves a brick-making machine,” said Setai, adding that they are using social networks to market their product.

Hair-product business gives hope

Another student business stall was that of Glolooks – an emerging hair-products company established by UFS student, Refilwe Xaba, who has just finished her master’s programme in Entrepreneurship at the UFS. “The biggest challenge is access to the markets, but my business is doing fairly well here in Bloemfontein; our use of online media and social networks to market our products is keeping us there,” said Ms Xaba. She said she has just opened an ethnic hair salon in Westdene.

Taking it slowly, but surely

Another UFS student was Anet Matakala of Nettah Organics (Law degree) who makes organic products such as green tea, bath salts, chocolate coffee, cannabis butter, etc., from food-based ingredients. “It’s not an easy road, but step by step, we are getting there,” she said.

The last student was Keagan Nkwaira, who started a clothing company named ‘Weather’ last year. “What drove me to starting this venture was a passion for design and a need to raise cash. Business hasn’t been good so far, but I will have to find marketing initiatives that will get my work to the potential customers,” he said.


Career fairs benefit students

Head of Career Services, Belinda Janeke, said there will be four more career fairs catering for the Faculties of Law and Natural and Agricultural Sciences during the course of the year, and two general career fairs in May and August.

“The career fairs help to connect our students with the world of work, it helps to broaden the horizons for students because they can enquire about the products or services provided by the respective companies, and it can also create job and internship opportunities,” she said.  

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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