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13 May 2019 | Story Mamosa Makaya

The autumn graduations at the University of the Free State (UFS) in 2019 highlighted the success of public private partnerships between big business and academic institutions in tackling the lingering challenge of financial support of students in institutions of higher learning. With the advent of #feesmustfall protests in recent years, a call to action for student financial support was made, not only by university students, but by civil society as well. The response was a joining of efforts between UFS and Absa. The bank came on board as a sponsor and has provided more than R28 million in scholarships at UFS between 2016 and 2018.

Institutional advancement key facilitator

The office of Institutional Advancement (IA) at UFS was a key roleplayer in securing this funding from Absa, by facilitating the process of acquiring the funding, managing the relationship with Absa and the UFS Student Aid office. IA facilitated the process of identifying and allocating student funding, signing of bursary contracts, and stakeholder liaison.

Student success and economic growth

The Absa Scholarship Programme was conceptualised as a demonstration of the company’s commitment to tackling social change and driving economic growth. Absa partnered with various other universities in the country to ensure academically excellent and financially constrained students have a chance to complete their undergraduate degrees. Since 2016, sponsored UFS students were covered for tuition fees, accommodation, text books and meals, enabling them to focus on their studies, and to acquire their qualifications in record time, ready to enter the world of work. 

The scholarship is reviewed annually with the following criteria; studying towards a degree in commerce, the humanities, engineering, science and technology, while maintaining an academic average of 55% or higher, and with a combined household income of less than R1million per annum.

Achievements of the programme

Since 2016, 723 UFS students were financially supported, with 2018 being the last year of the new intake. The current cohort is expected to complete their undergraduate studies by 2020 when the programme ends. To date more than 101 UFS students have obtained their qualifications and more will graduate later this year. Partnerships between academia, big business and other private sponsors are one of the great building blocks of our society, and continue to play a significant role its development.

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UFS premieres new website with responsive design for mobile use
2017-10-30


A project of almost two years culminated in the launch of a fresh design for the official website of the UFS on 30 October 2017.
 
World-class website
Through international benchmarking, the overall user experience (UX) has been improved, as well as the searchability of the site, which will assist in channelling more traffic to the UFS website. The new web design is entirely responsive, which means that users of mobile devices such as tablets or smartphones get to view the site in a customised screen size for their particular device. Since more South African users are browsing the web on mobile devices, this responsiveness addresses a pressing need in the sector.

Improving overall user experience
The improved UX of the website also ensures that users spend more time on the page. One new feature, for instance, is an interactive digital map of each of our three campuses.

This extended project was a collaboration of the Enterprise Data and Content Management division of ICT Services and the Unit for Social Media and Website Content in the Department of Communication and Brand Management.

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