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17 May 2019 | Story Eloise Calitz | Photo Charl Devenish
Agribusiness Transformation Programme
At the launch of the programme during Nampo 2019 were, from the leftt: Anton Nicolaisen, Provincial Head: Free State and Northern Cape, Standard Bank; Prof Francis Petersen, Rector and Vice-Chancellor of the UFS; Mangi Ramabenyane, General Manager, Farmer Support and Development at the Department of Agriculture and Rural Development; Nico Groenewald, Head: Agri-Business at Standard Bank; and Bigboy Kokoma, farmer from Bothaville.


Bigboy Kokoma, a 33-year-old ‘young’ farmer, speaks with confidence and pride about his family farm in the Bothaville district. One hundred and forty-two hectares of land that has been in the Kokoma family since 2005 when his father established the farm. The farm specialises in livestock, mostly Bonsmaras, and vegetables. “I want to set an example to other young farmers and, through this, become an ambassador of inspiration to my generation.”

Bigboy has a Diploma in Financial Management. “Having this qualification is a step closer to understanding the financial management of the farm, but if you want to take the leap to become a commercial farmer, you need greater knowledge and understanding to get you there.”  He is excited to have been selected for the Agribusiness Transformation Programme, because this will bring him closer to his dream of becoming a commercial farmer, to contribute to the economy of South Africa, and it will assist him in taking his family legacy further.

He is one of 25 farmers in the country who was selected to take part in the Agribusiness Transformation Programme. The programme’s main objective is to develop black emerging farmers through structured, accessible, and relevant agricultural and entrepreneurship training in order to become economically viable commercial farmers that will have greater impact in the agricultural sector in the Free State.

Importance of agriculture

Globally, the agricultural sector faces multiple challenges: it has to produce food to feed an exponentially growing world population, with a smaller rural labour force, adopt more energy-efficient and sustainable production methods, manage limited natural resources and climate change, and contribute to socio-economic development. 
 
Agriculture is of fundamental importance, not only on a global scale, but also on the African continent; therefore, we are especially proud of the Agribusiness Transformation Programme that will, in the long run, enable 25 farmers to become productive and well-functioning agri-business contributors that provide solutions for the much-needed challenges in food security, job creation, and the development of agricultural products.
 
Value of strong partnerships

The programme is an initiative of the University of the Free State (UFS), Standard Bank, and the Free State Department of Agriculture and Rural Development. They believe that strong partnerships are needed in the development of black emerging farmers, and to drive change in the sector. What makes the partnership successful, is the multiple strengths and expertise that each partner provides.

The UFS has a strong Agricultural Sciences division, with experience in training farmers in formal undergraduate and postgraduate programmes, as well as short courses.  The UFS Centre for Development Support has a solid record of developing entrepreneurs and university’s Innovation Office is at the forefront of technology transfer.

“The UFS is applying its strengths in education, training, innovation and technology transfer to ensure the development of these 25 farmers. We are excited to take the lead in this program and to ultimately contribute to a productive and well-functioning agri-business sector in South Africa. The impact of the programme is wide and the future brings possibilities of developing a model that will be replicated in the rest of South Africa and Africa,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Standard Bank has strong expertise in financing the agricultural sector, stimulating enterprise development and SMMEs, and providing financial services to the public sector.  The Department of Agriculture and Rural Development provides services to farmers who have access to land.

Programme launched at Nampo 2019

The programme was fittingly launched at Nampo on 15 May 2019, bringing together leaders in agriculture, business, the media, and influencers in the sector to engage and meet with the 25 farmers. The discussion at the launch again reiterated the importance of this programme and the level of skills transfer this partnership will mobilise.



News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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