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17 May 2019 | Story Eloise Calitz | Photo Charl Devenish
Agribusiness Transformation Programme
At the launch of the programme during Nampo 2019 were, from the leftt: Anton Nicolaisen, Provincial Head: Free State and Northern Cape, Standard Bank; Prof Francis Petersen, Rector and Vice-Chancellor of the UFS; Mangi Ramabenyane, General Manager, Farmer Support and Development at the Department of Agriculture and Rural Development; Nico Groenewald, Head: Agri-Business at Standard Bank; and Bigboy Kokoma, farmer from Bothaville.


Bigboy Kokoma, a 33-year-old ‘young’ farmer, speaks with confidence and pride about his family farm in the Bothaville district. One hundred and forty-two hectares of land that has been in the Kokoma family since 2005 when his father established the farm. The farm specialises in livestock, mostly Bonsmaras, and vegetables. “I want to set an example to other young farmers and, through this, become an ambassador of inspiration to my generation.”

Bigboy has a Diploma in Financial Management. “Having this qualification is a step closer to understanding the financial management of the farm, but if you want to take the leap to become a commercial farmer, you need greater knowledge and understanding to get you there.”  He is excited to have been selected for the Agribusiness Transformation Programme, because this will bring him closer to his dream of becoming a commercial farmer, to contribute to the economy of South Africa, and it will assist him in taking his family legacy further.

He is one of 25 farmers in the country who was selected to take part in the Agribusiness Transformation Programme. The programme’s main objective is to develop black emerging farmers through structured, accessible, and relevant agricultural and entrepreneurship training in order to become economically viable commercial farmers that will have greater impact in the agricultural sector in the Free State.

Importance of agriculture

Globally, the agricultural sector faces multiple challenges: it has to produce food to feed an exponentially growing world population, with a smaller rural labour force, adopt more energy-efficient and sustainable production methods, manage limited natural resources and climate change, and contribute to socio-economic development. 
 
Agriculture is of fundamental importance, not only on a global scale, but also on the African continent; therefore, we are especially proud of the Agribusiness Transformation Programme that will, in the long run, enable 25 farmers to become productive and well-functioning agri-business contributors that provide solutions for the much-needed challenges in food security, job creation, and the development of agricultural products.
 
Value of strong partnerships

The programme is an initiative of the University of the Free State (UFS), Standard Bank, and the Free State Department of Agriculture and Rural Development. They believe that strong partnerships are needed in the development of black emerging farmers, and to drive change in the sector. What makes the partnership successful, is the multiple strengths and expertise that each partner provides.

The UFS has a strong Agricultural Sciences division, with experience in training farmers in formal undergraduate and postgraduate programmes, as well as short courses.  The UFS Centre for Development Support has a solid record of developing entrepreneurs and university’s Innovation Office is at the forefront of technology transfer.

“The UFS is applying its strengths in education, training, innovation and technology transfer to ensure the development of these 25 farmers. We are excited to take the lead in this program and to ultimately contribute to a productive and well-functioning agri-business sector in South Africa. The impact of the programme is wide and the future brings possibilities of developing a model that will be replicated in the rest of South Africa and Africa,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Standard Bank has strong expertise in financing the agricultural sector, stimulating enterprise development and SMMEs, and providing financial services to the public sector.  The Department of Agriculture and Rural Development provides services to farmers who have access to land.

Programme launched at Nampo 2019

The programme was fittingly launched at Nampo on 15 May 2019, bringing together leaders in agriculture, business, the media, and influencers in the sector to engage and meet with the 25 farmers. The discussion at the launch again reiterated the importance of this programme and the level of skills transfer this partnership will mobilise.



News Archive

There’s more to media freedom than the Secrecy Bill
2012-05-04

4 May 2012

 “Media freedom is a universal human right. It cannot be abolished, but it should be managed.” The freedom of the media is protected by numerous formal documents, including the Universal Declaration of Human Rights and the South African Constitution, and is commemorated annually with the celebration of World Press Freedom Day.

 “As long as those in power have something to hide, media freedom will be under threat. This is a war that takes place on many fronts,” says Ms Willemien Marais, a journalism lecturer at the Department of Communication Science at the University of the Free State (UFS).

“On the one hand we have to take a stand against institutional threats such as the proposed Protection of State Information Bill. This is diametrically opposed to everything that media freedom and freedom of expression encapsulates.

“But on the other hand we also need to educate and transform our society. It is not only up to journalists to defend media freedom. Newspaper reports on the public hearings on this Bill earlier this year proved that ignorance concerning media freedom is a big threat. The lack of resistance against the Secrecy Bill from the general population clearly illustrates that people aren’t aware of what they are about to lose.”

 Ms Marais says the rise of social media and the accompanying awareness of individual freedom of expression have paved the way for more people to exercise this right. “The role of social media in the Arab Spring has been highlighted numerous times. The power of social media is undeniable – but alas, so is the lack of access to especially social media. We can only increase media literacy if we increase people’s access to the media – new and traditional.”

A high level of media literacy is also vital following last month’s recommendation by the Press Freedom Commission of a system of independent co-regulation for South Africa’s print media. This system proposes replacing government regulation with a panel consisting of representatives from the print industry as well as members of the general public. “It is abundantly clear that this system can only work if those members of the general public are media literate and understand the role of media freedom in protecting democracy.”

“The media is not a sentient being – it consists of and is run by people, and human beings are fallible. Protecting media freedom does not only mean fighting institutional threats. It also means increasing media literacy by educating people. And it means owning up to your mistakes, and correcting it.” 

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