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07 May 2019 | Story Valentino Ndaba | Photo Charl Devenish
Noko Masalesa
Noko Masalesa, Director of Protection Services, in conversation with students and stakeholders to plan a safe way forward.

Safety and security are human rights that constitute social justice. At the centre of the agenda at the University of the Free State’s (UFS) Social Justice Week held on the Bloemfontein Campus from 17-22 April 2019 were discussions about off-campus safety. Stakeholders agreed on an upgrade to security measures in order to ensure the success and wellbeing of the student population.

A call to students

Prof John Mubangizi, Dean of the Faculty of Law, in his capacity as representative of the UFS Rector and Vice-Chancellor, Prof Francis Petersen, expressed his view on institutions of higher learning no longer functioning as ivory towers. “For any initiative to succeed, collaboration is necessary between key roleplayers,” he said.

He aptly pointed out that: “We cannot underscore the importance of safety and security, not only for the university but also for the communities around us. What the university does benefits the community and vice versa. I pledge the university’s commitment to play a leading part to ensure that the collaboration works,” said Prof Mubangizi.

Beefing up security: Who is involved?

In view of the collaborative effort Prof Mubangizi alluded to, the engagement was twofold. First was the roundtable discussion facilitated by Protection Services which then escalated into a public dialogue where students had the opportunity to interact with external delegates.

The South African Police Services, Community Police Forum, Private Security, Mangaung Metropolitan Municipality, Provincial Commissioner, and Deputy Minister of Police were well represented in this critical conversation. Internally, members of Protection Services, Housing and Residence Affairs, Student Affairs, Institute for Social Justice and Reconciliation, Student Representative Council, and the Department of Criminology heard the plight of off-campus safety faced by students.

Changes in the horizon

The discussions culminated with recommendations which will see the future of student safety take a different direction. According to Skhululekile Luwaca, former SRC president, these include “the municipality’s commitment to immediately address issues such as street lights and enforcing by-laws, ensuring an integrated accreditation system, and drafting a policy for off-campus accommodation, running more crime awareness campaigns, and giving police patrols more visibility.”

In addition to resolving to set up a student safety forum with all the stakeholders, the Mangaung Metropolitan Municipality has invited the UFS to join Reclaim the City – a safety forum where practical solutions to crime are devised and implemented on a weekly basis.


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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